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Copywriting


It's time to ditch generic junk writing. Organic copy is free from unnecessary fillers and additives, and feels natural to you and your brand. Let’s work together to create fresh, vibrant copy that helps your message resonate.   

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Black and white sketch of a woman gardener watering a plant that is sprouting lightbulbs

Portfolio

  • Photo of a beekeeper in full suit with many beehives behind them.

    Peace River Honey

    WEBSITE CONTENT | I worked with owner Gilbert Wolfe and Massif Creative (website design) to tell the story of this organic, family-run apiary in Alberta’s Peace River region. Also included product packaging copy.

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  • Photo of a smiling young female student with long black hair and a blue t-shirt standing in front of a green tree.

    UBC Extended Learning

    STUDENT PROFILES | Student monitors share their experiences working with high school students from around the world at UBC’s Future Global Leaders on-campus summer program.

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  • Photo of a smiling young female student with black hair pulled back, wearing an scarf with indigenous artwork on it, standing in front of fall-coloured trees.

    UBC Blue & Gold Campaign for Students

    VIDEO SCRIPT | By supporting students today, we can help them change the world tomorrow. This was a key message in the “multi-voice” script I developed for this campaign video aimed at inspiring donations to UBC’s ambitious fundraising initiative for students.

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  • Photo of two male students, one is pointing upwards at a dinosaur skeleton while the other is listening.

    UBC Future Global Leaders

    VIDEO SCRIPT | Working with Massif Creative and Georgia Street Media, I created a script that communicates the core features of UBC’s pre-university summer program and appeals to both prospective students and their parents.

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  • Photo of our people standing in a river with waders on, fishing.

    UBC Donor Thank You

    VIDEO SCRIPT | This thank you video focused on how donors are seen and recognized in every aspect of university life, from promising research and dedicated professors to the spirit of varsity teams and their fans. Video produced by Massif Creative.

    WATCH VIDEO
  • Photo of a young boy carrying a bucket, walking in a field, facing away from the camera.

    Foundry | Miracon

    DIGITAL BROCHURE & WEBSITE | I worked with Kelly Bagshaw Design to create marketing materials for this new townhome community in Langley West, BC. Messaging focused on what home buyers emerging from pandemic lockdowns craved – more space, flexibility, and new beginnings.

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  • Architectural rendering of townhomes planned for the Radiance development by Polygon Homes.

    Radiance | Polygon Homes

    BROCHURE & ADS | Radiance was the first collection of homes in the master-planned community of Sunstone in North Delta, BC. Copy prompted prospective buyers to imagine how they would spend their day if they lived steps from Sunstone’s thoughtful mix of amenities.

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  • Architectural rendering of homes planned for the Spyglass development by Polygon Homes.

    Spyglass | Polygon Homes

    BROCHURE | Using the name Spyglass as inspiration, brochure copy invited prospective buyers to take a closer look and see what life could be like at the master-planned community of Sunstone in North Delta, BC.

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  • Duet | Adera

    BROCHURE | I worked with Colin Campbell Design to communicate the special features of this collection of urban townhomes, including the vibrant and well connected West Coquitlam neighbourhood it calls home.

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Services

I provide a range of writing services focused on quality marketing materials that grow awareness and strengthen connection with your community.

  • Website copy

  • Video scripts

  • Advertising copy

  • Social media content

  • Promotional emails

  • Newsletters & brochures

  • Branding (naming, taglines, slogans, captions)

  • Editing and polishing existing copy

About Me

Words and I go way back.

Our professional relationship began in publishing (editing words), grew stronger in video production (scripting words), and hit its stride in historical research (poring over old words).

All this word work gave me a strong foundation in communicating for different audiences and platforms.

I’ve worked as a copywriter and content creator both at an agency and freelance. Ottawa is home, but my writing career started in Vancouver and I feel fortunate to still work with many clients on the west coast. I’ve done lots of writing for real estate campaigns, education clients, and businesses big and small. Basically, if your project involves words, I’m in. Except annual reports. Not a fan.

At this point in the “About Me” you usually find some personal tidbits — quirky hobbies, unusual talents, pet peeves, that sort of thing. But you’re not looking for the usual. Excellent—you’ve come to the right place.

Black and white profile photo of Shannon Young
Black and white sketch of a hot air balloon that shows a lightbulb in place of the balloon.

  • I would hire Shannon every time for freelance writing projects. Not only is she professional, pleasant and responsive, but she has the ability to adapt her writing style to whatever “voice” the project requires. She provides lots of options and handles revisions swiftly and with a “can do” attitude. So glad we found her!!

    —Wendy Riches, Senior Marketing Executive, MDC Vancouver

  • When Shannon is the writer on a project I'm working on, I know that I will get great copy. We've worked on at least ten projects together and she always understands the tone and language we want to communicate. It makes my job much easier when she's on a project and no matter how tight our deadlines are, she delivers exactly what we're looking for on time. It is a pleasure working with her.

    —Goldie Alam, Senior Vice President Marketing, Polygon Homes Ltd.

  • I’ve worked with Shannon over a number of years on various projects primarily for corporate and real estate development clients. She has a knack for finding the right voice in her writing, working from either a formal creative brief or a less formal series of questions and conversations. She is adept at research and creative brainstorming to help form a story or brand direction, and I have clients who specifically ask for Shannon to be part of the project team.

    Colin Campbell, Colin Campbell Design

Contact

Interested in working together? I’d be happy to discuss your project and whether I’m the right writer for you. Get in touch anytime.  

shannonyoungcreative@gmail.com

Black and white sketch of a message in a bottle.